Josh Cellars vs 14 Hands: Affordable American Favorites

Aug 21, 2025, 8:30 pm

Josh Cellars and 14 Hands are two of the most recognizable names in the affordable wine category. Josh, California’s best-selling premium table wine brand under $20, is praised for its consistency, sustainability efforts, and consumer-friendly style. 14 Hands, hailing from Washington State, leans on volume production and broad distribution, appealing to casual drinkers with accessible, everyday wines.

Introduction

Introduction

Affordable American wines have become household staples, and few names stand out more than Josh Cellars and 14 Hands. Both brands dominate the shelves at supermarkets, Costco, and casual dining spots across the country.

Josh Cellars has exploded in popularity since its 2007 founding, quickly becoming the best-selling premium table wine brand in the U.S. under $20. Meanwhile, 14 Hands, a Washington-based powerhouse, has built its identity on being a large-scale, commodity-style brand that delivers wide-reaching accessibility.

But how do these two stack up when it comes to style, value, and recognition? Let’s dive in.

 

Breaking Down the Pros & Cons

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Josh Cellars: California Crowd-Pleaser

Pros

  • Best-selling U.S. premium table wine under $20
  • Consistent quality across varietals
  • Sustainability awards and eco-conscious practices
  • Widely praised Pinot Noir for its plush berry and cherry flavors with subtle oak nuance

Cons

  • Some critics note the wines can be “safe” rather than exciting
  • Popularity and meme culture have made it a love-it-or-hate-it brand
Editor's Pick
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14 Hands: Washington State Staple

Pros

  • Broad, affordable selection across varietals
  • Easy-drinking wines suited for casual occasions
  • Wide distribution and availability nationwide

Cons

  • Often described as “commodity-style” with less focus on terroir or distinction
  • Critics suggest the wines prioritize volume over nuance or structure

Comparing Them Side by Side

Let's break down each feature and compare them - here are the facts.

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Features
Josh Cellars: California Crowd-Pleaser
14 Hands: Washington State Staple
Region California Washington State
Flagship Wine Pinot Noir (plush, berry-driven) Cabernet Sauvignon & blends
Flavor Profile Rich, approachable, consistent Casual, fruit-forward, less terroir-driven
ABV
Price Range $12–$20 $10–$18
Signature Style
Special Options
Best Occasion
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Editor's Pick

Josh Cellars

This exceptional wine offers a perfect balance of rich flavors and smooth finish. Our wine experts selected this bottle for its outstanding quality and exceptional value.For everyday wine drinkers, Josh Cellars edges out 14 Hands thanks to its blend of value, recognition, and consistent quality. While 14 Hands offers plenty of accessible choices, Josh stands apart with its sustainability initiatives and its reputation as America’s favorite under-$20 wine.

If you’re looking for a reliable bottle to share at dinner or bring to a casual gathering, Josh is the safer (and often more satisfying) bet.

👉 Where to Buy: Josh Cellars is available at most major retailers, supermarkets, and online wine shops.